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Nio Inc. (NIO) Stock Surges 14.44% on ES8 SUV Launch and Strategic Shift
Nio Inc. (NIO) Stock Surges 14.44% on ES8 SUV Launch and Strategic Shift
25
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BTCCSquare news:
Nio Inc. (NYSE: NIO) shares rallied 14.44% on August 22, 2025, extending a seven-day winning streak after unveiling its redesigned ES8 SUV. The electric vehicle maker's strategic pivot toward mass-market affordability—with a 308,800 yuan ($43,000) entry price under battery subscription—signals a direct challenge to BYD and Tesla in China's hypercompetitive EV sector.
The Battery-as-a-Service (BaaS) model is proving transformative, lowering upfront costs while creating recurring revenue streams. Hong Kong-listed shares mirrored the gains, climbing 14.84% by August 25 as institutional investors endorsed Nio's repositioning. This pricing strategy marks a deliberate evolution from premium branding to volume-driven growth.
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